![]() ![]() Advice: Seek help! Most of the time, all of you have to do is ask. CNN Business One year ago, WeWork was getting bailed out by SoftBank after a disastrous attempt at going public that resulted in the ouster of its CEO and cofounder Adam Neumann. Leading Bixby to acquisition by Hello Alfred (+ the transition to running a department within a larger company) In contrast to the way most gig-economy start-ups work, CEO Marcela Sapone and COO Jessica Beck pay Alfreds as employees with benefits, not as independent contractorsa core tactic that put off some potential investors. About Alfred Alfred, also known as Hello Alfred, is an end-to-end resident experience and building management platform that is changing the way people live. The rollercoaster life of a founder (no fundraising = not even ramen!) Pioneer of PropTech: Why is real estate so behind as an industry? Sapone is the CEO of Hello Alfred, a resident experience platform she co-founded with Jess Beck in 2014 with a big goal: change the way people are living in cities, and free up their time. From investment bank in Little Rock to entrepreneur co-founding Bixby On the influences of an international childhood Today Mark is working on a new startup yet to launch called Flow that provides consumers on-demand access to nearby location-based businesses such as co-working spaces and gyms that would otherwise require a membership or long-term commitment. BU TEACHES YOU TO BE SCRAPPY, TO BE A PROBLEM SOLVER, TO FIGURE IT OUT. Mark sold Bixby to Hello Alfred in 2019 where he's spent the last two years leading product development. CEO & cofounder of Hello Alfred BSBA♀8, UNI♀8 Marcela Sapone (BSBA♀8, UNI♀8) is CEO of a tech-fueled butler service that employs over 100. In 2016 Mark founded Bixby, an app to help property managers streamline operations and provide a better resident experience. In July 2019, the company acquired Bixby, a building management technology platform. ![]() In 2017, Hello Alfred signed deals with The Related Companies and several other firms. ![]() Mark Smukler is an investment banker turned software engineer turned PropTech entrepreneur who spent the last 5 years building technology that elevates apartment living. Alfred was founded in March 2014 by Jess Beck, a Williams College graduate, and Marcela Sapone. ![]()
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